Starting a fitness blog is a great way to stay engaged with your current members and attract new members. Blogs can provide valuable insights with fitness tips, gym updates, unexpected closures, and healthy lifestyle knowledge. You can stay connected with up-to-date information for your current members while sharing your knowledge with other potential clients.
What’s a Blog?
Blogging is simply sharing information in a fun way! Blogging is a great way to share knowledge, like experiences from your unique point of view, as well as sharing facts and research. Staying true to your company’s core values while staying open and connected to your audience will help you create insightful blogs. Starting a blog can sound intimidating if you have no experience, but don’t sweat it – you can do it!
What Content Should You Incorporate?
There are many different forms of valuable content that you can include in your blogs, such as exercise tips, workout videos, nutritional advice, and client reviews and success stories.
What Style of Writing Do I Use?
The writing style can be fun and casual or professional and informative. Your uniqueness will shine with integrity as you stay true to your business core values. We suggest you ask yourself some questions to help clarify your intention.
Are you looking to entertain the reader and provide professional insights on how to get in better shape? Are you thinking about incorporating healthy recipes and lifestyle changes? Do you want the reader to know what classes you offer? Perhaps you should discuss the staff and have a spotlight on different staff members each month.
Personalize Your Blogs
Have some fun with your blogs by incorporating photos and inspirational quotes. The content should be valuable to your reader and represent your brand. You can do this in many ways, like sharing your own fitness goals, tips from your staff members to help establish connections and communication.
Who Is Reading the Blog?
Understanding your audience is imperative. You want to help your members meet their individual fitness goals while finding the commonalities in each member. If you can understand your clients better by engaging more, you will know what topics to write. Some universal matters are losing weight after the holidays, post-pregnancy in shape tips, healthy diet recipes.
Blogs are a great way to keep in touch with your staff, members, and prospects. Blogs share information and insight in a fun simple way! Blogs tell stories, make us laugh, make us feel positive. Share uplifting content with your audience and reap the benefits!