Social media usage is one of the most popular online activities. In fact, in 2020 alone over 3.6 billion people were using social media worldwide with over 4.41 billion expected by 2025.
By utilizing a social media platform for your business, you can quickly increase your brand awareness and get your message out to the masses. Easily create a business landing page in just a few minutes and send out invitations to your current members, family, and friends. This will help to get you more followers so that you can share any content with them including new product releases, schedule changes, or upcoming events.
Define your Campaign Objectives
Depending on your campaign objectives, there are several different types of social media campaigns that you can design to create brand awareness, drive new website traffic, and to generate new leads for your gym.
Most social media platform such as LinkedIn, Facebook, and Instagram have an ad manager tool to help with creating your content, choosing your audience, and selecting your campaign run dates. Depending on the scope of your campaign and where your services are offered, you will want to make sure that you chose an audience type that is suitable for your offering. Most social media platforms allow you to target by geographic area (county or range), common interests, and other demographic attributes. For example, if you’re looking to create a local fitness campaign for seniors, you will want to make sure that you select the appropriate age range and area for that campaign.
Once you have defined your targeted audience, you will be able to select you campaign type.
Types of Campaigns
- Organic post
- Video Views
- Lead Generation
- Brand awareness
- Website Visits
- Lead conversion
Measuring the Success of your Campaigns
There are several ways to measure the success of your social media campaign depending on your campaign objectives. With most social media platforms, you can measure the effectiveness of your campaign by the amount of people reached, impressions, post engagement, page likes, messages, or website clicks.
Join a Social Media Group
Another great way to grow your brand is to join a social media group. This could be a local community page, fitness industry, or other group chat. By joining these local or national groups, you will be able get your brand noticed by sharing industry expertise, tips, or other valuable content for potential viewers.
5 Social Media Ideas for your Gym
- Create a fun fitness challenge
- Share a client success story of a member reaching their personal goals
- Post your gym’s daily workouts and competition pictures
- Offer a free 2 week pass for new members that join
- Share nutritional advice and supplement recommendations
