Happy New Year!
As this year begins, resolution makers will be hitting your facility ready to adhere to the commitment they made to themselves. As we know, 85% of them will break their resolution by February and be gone from your facilities books. As a Health and Wellness business, your resolution should be to keep your retention high and sustainable. Here are a few ways to do so in 2018:
- DIVERSIFY. Offer more, whether it be a rewards program or simply extended hours via a 24/7 access system.
- PACKAGING. Package more into a single membership transaction. A membership is just the beginning. Total health is more than just showing up to the gym. The member should be offered nutritional products, personal training and class based instruction, thus, contributing more revenue and a higher profitability per member in your gym.
- BUILD RELATIONSHIPS. Relationships built with your clients will lead to retention. It is a lot easier to keep the clients you have as opposed to getting some off the street. Sending a birthday email or simply congratulating them on achieving a benchmark goal can go a long way in relationship building.
All of these examples can be achieved through RhinoFit in a streamlined and cost effective manner. If you are interested in seeing what else RhinoFit could accomplish for your facility this year, please schedule a demo and see how RhinoFit can make your business and members’ resolutions a success!
Patrick Mazzocco, MS, CF-LV1