In 2021, over 2.14 billion people worldwide are expected to buy goods and services online. Therefore, now more than ever, it’s important to have a website that gets a lot of traffic and that ranks on top of your search engine results. By understanding the basics of digital marketing, you will be able to create a marketing strategy that puts your gym in the best position to outrank your competition and increase your gym’s revenue.

Below are 5 ways to Increase Your Website Traffic & Rankings:

1. SEO

SEO or Search Engine Optimization is one the best ways to drive organic traffic to your website.  SEO involves using special keywords and tags within your site’s landing page and title, images, and videos to increase your website ranking with search engines such as Google or Bing. These keyword or phases should include commonly used search terns that a customer would make to find your business, products, or services.  For example, this could include descriptive text and keyword for your name of business, type of service, product offered, or other location variables.

If you able to optimize your keywords, your website ranking should be good in enough to be found on the first or second page of Google or Bing.

2. Pay Per Click Ads

Another effective way to increase your website traffic is to use pay per click (PPC) ads. Pay per click ads involve placing a bid on a specific search term to place your ad in a higher position in the search results.  There are several different formats that you can use when setting up pay per click ads depending on your campaign objectives and where you want the ad to be viewed.  You can use Google Search or Display Ads, Bing, or other pay per click options to deliver your ads.

3. Social Media Platforms

Utilizing a social media platform is another great tool to push over organic or paid traffic to your website. This can be done through Facebook, Instagram, Youtube, or another social media platform.  By utilizing social media for your business, you can quickly increase your brand awareness and get your message out to the masses.  Easily create a business landing page in just a few minutes and send out invitations to your current members, family, and friends. This will help to get you more followers, so that you can share any content with them including new product releases, schedule changes, or upcoming events.

4. Email Marketing

Email marketing can be used as a powerful tool to boost website traffic. By creating powerful email marketing campaigns with engaging content, you will be able to push new visitors to your website each day.

Read: See how to grow your business with email marketing

5. Start A Gym Blog

Another way to push new visitors to your website is to build a blog for your gym.  By providing a blog that shares valuable content such as free exercise routines, diet and nutritional advice, or motivational success stories you will be able to better connect with your audience and keep your readers coming back for more.  Plus, by adding valuable content you will be able to increase your website rankings by further enhancing your SEO. This can be done by adding key phases, search terms, and tags into your blog content.