With about 1.5 billion people checking their Gmail inboxes each day, you can understand why email marketing is one of best ways to get your message out there.

With the right email marketing platform, you will be able to not only stay connected and engaged with your current members, but you will also be able to build a successful lead generation program.

Building Your Subscriber List

To build a subscriber list, you will first need to create valuable content for your readers with a powerful call to action. This call-to-action could be to download a free guide on how to lose 10 pounds in 10 days, a 14-day free pass, or to subscribe to receive free workout tips.

To collect new leads for your business, you will want to use simple website forms on your website, company blog, or social media campaign.

Email Segmentation

The first step to launch your email campaign is to properly segment your audience.   Segmentation will allow you to create a targeted audience that will yield the best results for your campaigns.

You can segment your audience by how your subscriber joined your list, past purchases, common interests, or by current or past members.  Once you have all your audience set up, you will be able to further segment your audience based upon past campaign results by measuring their engagement level with your emails. You can measurement the level of engagement of your subscribers by emails opened, website clicks, or by website forms filled out.

5 Types of Email Campaigns to Consider Using:

1. New Content Announcement

This email is used to announce your next sale, e-book, webinar, coupon, or free trial with a call-to-action that links to a targeted landing page. You want the copy to be brief but descriptive enough to convey the offer’s value.

2. Digital Newsletter

If you have a fitness blog on your website, this email is great for sending out updates on a weekly or monthly basis.  With these type of roundup emails, it’s a good idea to use an image paired with a headline, a brief summary of introduction, and a CTA for your subscribers to read more.

3. Customer Survey or Feedback

This email is sent with a CTA for you member fill out a customer survey or to give a review of their experience for a recent product purchase or service. This email is a great way to gather feedback on how you can improve your service or in the future.

4. Lead Nurturing Email

Depending on the specific action a person takes, you may also want to add lead nurturing email to help with converting your lead into a customer.  Lead Nurturing emails consist of a tightly connected series of email containing useful, targeted content that pushes you reader toward taking the next step in your sales process; whether that is to download content, sign up for your services, or to make a purchase.

5. Confirmation Email/ Welcome Email

A confirmation email is sent to a member or customer when they have subscribed to a group or have made a purchase. Keep these emails simple, with just a summary of the information your recipients would want you to confirm.  A welcome email to people who have signed up for a newsletter, product trial, or another offer.