Customer engagement is one of the most crucial components for building a successful customer experience. Developing customer engagement strategies will allow your business to obtain a better understanding of member expectations. Customer engagement is about improving customer interaction and making your members feel relevant. Hearing your customers out through email campaigns, surveys, social media, and reviews, and then doing something about it!
Customer engagement solutions such as customer surveys, webinars, email campaigns, and social media platforms will help you to better understand your members so that you can build customer satisfaction and trust. We know it is not easy to please everyone, but we can try to please most! Below are ten ways to help you stay engaged with your members.
- Offer A Friend Day/Refer A Friend Program (Free month)
Offering a refer your friend program and get a free month is a win, win! You can obtain a new member and keep your current member happy with a free month as a gift of gratitude for the referral.
- Schedule an Open Gym or Member Appreciation Day
Scheduling an open gym day or a member appreciate day will help your brand receive recognition around your community. You will be the talk of the town when you offer your members appreciation gifts, like T-shirts, water bottles, and fitness products alike. Your community will appreciate your open day as they experience all your gym has to offer. There is no telling how many prospects you can gain from one free day!
- Provide Nutritional Advice & Recommendations
Providing nutritional advice and recommendations on your website and at your facility will help your members feel like you care. Share recipes for the ultimate fitness lifestyle. Share success stories of other members who have used the diets and products you are suggesting. Share your own experiences and your staff’s recommendations. If you go that extra mile to get them to their next level, and they will never forget you!
4. Share Workout Videos and Pictures
Sharing workout videos and pictures is a great way to show off your gym and your members. Get your members to share their pictures on social media to get additional exposure for your gym.
5. Create a Member Group on Facebook or Linked-in
Utilize a social media group to share workout pictures, videos, and motivational quotes with your members. This will encourage your members to interact with each other while also giving your members an additional way to connect with you.
6. Share Daily Motivational Quotes
Inspire your members to take action! Motivational quotes are a great way to keep your members motivated and focused on reaching their goals.
7. Send Birthdays/ Workout Milestones/We Miss you Emails
Stay engaged with your members by sending out happy birthday messages or we miss you emails to your members. Acknowledging your member’s personal records and workout milestones will keep your members motivated and wanting more!
8. Host an Event, Webinar, or Seminar at your gym
Host a fitness event at your facility! Open up your gym to the public to create a fun, competitive environment for your members to enjoy.
9. Share Client Success Stories
Show off your members by sharing client success stories. Share a motivating story about a client achieving a new workout milestone or fitness goal.
10. Send out Member Surveys
Get a better understanding of your member’s satisfaction by getting feedback on your product or services. This will show that you care about their opinions and will help you to make any necessary improvements in the future.
