Social Media has become a powerful tool to reach people and attract them to businesses. For local, independently owned gyms, the competition can be tough to attract new members and retain existing... read more →
Today is the First Official Day of Summer! Whether it is because of lifestyle or routine changes, vacations, or kids being out... read more →
Gym owners know that not all prospects are the same. Some are ready-to-go right after their trial is up, and some not so much. The key is to know how... read more →
With Spring upon us, Summer will be here before you know it! During the Summer, going to the gym might be one of the last things in mind for... read more →
As a small gym owner, you might not have all the resources of some of the big box gyms. With that being said, you need to utilize all the resources... read more →
Boutique gyms, the trending topic in the fitness industry within the last few years. You hear about them, but what exactly are they? Boutique gyms tend to be smaller sized... read more →
Since 2010 and the onset of the Affordable Care Act (ACA), businesses were incentivized to provide adequate wellness programs for their employees, especially companies with over 50 people. This is... read more →
With over ¾ of internet users engaging in online content and blogs, the case can be made for all businesses, even gyms, to start blogging and publishing content. Today, simply... read more →
One of the toughest things to do for smaller gyms is to attract new members. The big box gyms (Planet Fitness, Gold’s Gym, Retro Fitness) all have large budgets from... read more →
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