Social Media has become a powerful tool to reach people and attract them to businesses. For local, independently owned gyms, the competition can be tough to attract new members and retain existing members. However, social media can do the footwork for you. Social media is a simple way to increase the customer’s engagement... read more →
Sep 10
Jul 19
Jun 21
Today is the First Official Day of Summer! Whether it is because of lifestyle or routine changes, vacations, or kids being out of school, fitness attendance and new sign-ups can take a hit during the summer. Recent studies show during the summer months that... read more →
Jun 07
May 09
Here are some tips to get your piece of the Mother's Day pie: What Mother doesn’t Love Gift Cards? Offer your members gift cards for last-minute, but meaningful gifts for their loved ones. Your gym membership management software should have the ability to sell gift cards as products or punch card... read more →
Apr 11
Gym owners know that not all prospects are the same. Some are ready-to-go right after their trial is up, and some not so much. The key is to know how to close prospects that are on the fences. Attracting prospects to your gym is crucial for short and long-term growth.... read more →
Apr 03
With Spring upon us, Summer will be here before you know it! During the Summer, going to the gym might be one of the last things in mind for people who go to your gym. People have planned vacations, go to baseball games, and just about everything else planned... read more →
Mar 27
As a small gym owner, you might not have all the resources of some of the big box gyms. With that being said, you need to utilize all the resources available to you. If you’re figuring out where to allocate your time and resources, it starts with you and your... read more →
Mar 21
Boutique gyms, the trending topic in the fitness industry within the last few years. You hear about them, but what exactly are they? Boutique gyms tend to be smaller sized gyms, that focus on class-based fitness in smaller groups. This is more of an intimate setting compared to traditional big-box... read more →
Mar 12
Since 2010 and the onset of the Affordable Care Act (ACA), businesses were incentivized to provide adequate wellness programs for their employees, especially companies with over 50 people. This is in hopes of coaxing employees to live healthier lifestyles which in turn should reduce healthcare costs for all parties involved.... read more →
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