As a gym management software company, RhinoFit has frequent talks with business owners on all different levels. We have super successful clients with a huge client base and even multiple locations and then we have smaller, startup businesses: all with at least one common goal: To Make Money! We are asked by gym owners what can they do to increase profits and stay afloat in the ever-changing fitness world. Well, we narrowed down 5 tips that (if followed) will be sure to increase revenues. Check out our expert advice:
1. Be Clear in your Branding!
Whether starting out or just revamping your brand, choose a bold plan, fully develop it, and push it out to the world! The branding experts over at JCI Marketing break this topic out nicely in their blog article “4 Tips for Branding Your Gym” (Jared Cullop). They suggest knowing your clients and who you want to attract, going with a strong, bold aesthetic, providing a brand story for your audience, and to stay consistent with your brand. It is important for prospective gym members to remember not just your logo, but your overall message. Gaining brand awareness takes not only catchy content, but repetitive exposure to build the maximum effects.
2. Consider Financials with every aspect!
From the type of light bulbs to the processing costs, all money going out has an impact on your profits. Processing costs can be hidden or confusing when signing up for a software company