4 Gym Campaign Ideas:
- Social Media Challenge
Create a fun fitness challenge for your gym and local community to take part in. This could be a push up contest, plank hold, or another creative work-out for time. Try to scale the workout so it’s easy enough for anyone to participate in. If you able to team up with a local charity to help raise money for a certain cause, it will encourage your local community to get involved. With every share or tag for your gym, you will be able to create awareness for your cause and expand your gym’s reach.
- Free Product Giveaway
Everyone loves a free gift or handout. Create a free product giveaway campaign for each new member sign-up. This could be a free gym t-shirt, supplements, or a hat. This will not only help to increase your gym membership sales, but will help give your brand exposure every time your new member wears the t-shirt or hat.
- Download an eBook
Create a website form for your members to sign up to get a free downloadable article. Make sure the content is valuable to your potential members. This could be article about weight-loss, workout routines, or diet and nutrition tips. This way you can gather subscribers in hopes of converting them into future members.
- Free Gym Pass or Trial
Create a free 15-day pass or trial offer for new members looking to try out your gym or classes. You can display this offer on your website, social media, or by using paid search advertisements. This will encourage new member drop-ins and will help to create additional foot traffic to your gym.